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10 Elements of a Successful Postcard Design
by Joy Gendusa, CEO, PostcardMania
You are an expert at what you do, but it takes more than a great product or service to make a successful business. By creating and mailing postcard campaigns for over 43,000 clients, PostcardMania, a full-service marketing firm, has turned the art of marketing into a profitable science. Clients trust us because we know what works to bring in more leads — and we’re sharing our knowledge with you for free!
Here are ten essential elements of a successful marketing postcard design — plucked straight from time-tested, winning campaigns. Follow these steps to get your design noticed.
Ten Elements of a Successful Postcard Design
- Clear, bold headline The headline must instantly communicate what you're selling and be large enough to be seen at first glance. Graphic that supports the message — but doesn’t detract from it For example, to promote refinances, show a house with money coming out of it or choose a short message that doesn’t need a graphic like “GOT MILK.
- Color that pops Make the headline and other text stand out by using a different color from the background color
- Subheads that lead into text A subhead gives people a place to start reading, acts as a guide and entices people to read more.
- Benefits, benefits, benefits People want to know “what’s in it for me?” — list out the benefits of your product or service to get them interested.
- A unique offer This is necessary for your card’s success and must be perceived as valuable for someone to act on it.
- Your company name or logo This is important, but shouldn't overshadow your offer. Customers care most about what you can do for them — not how great you say you are.
- Call to action Tell prospects exactly what you want them to do. For example, "Call today to make an appointment" or "Visit us online" — make sure this is big on the postcard so people easily see it.
- Contact information Provide your name, phone number and web address directly following the call to action. It’s found that over 90% of people will visit your website first, so make sure it’s prominent on the card.
- Return address A return address ensures you'll get returned mail from the post office and sends a message that you're an established professional.