An American Favorite — Mohawk Via

from Mohawk Fine Papers

Apple pie, Chevrolet and Mohawk Via. The everyday paper that’s anything but ordinary flies its colors in Mohawk's new promotion, Mohawk Via Printing and Paper.

The new promo is conceptually based on an American approach, which designer Sean Adams equates with the qualities of Via. “The American point of view — expansiveness, honesty, plain speaking, compassion, diversity and courage — tied in perfectly with the attributes of Via,” Adams says.

Mohawk Via Printing and Paper is the third in the series of Mohawk Via promotions designed by AdamsMorioka. Like the previous promotions, it follows Via’s format of providing useful information in a fun “stop what you’re doing and look at me” kind of way.

Mohawk Via Printing and Paper

Request a FREE copy of Mohawk Via Printing and Paper here.

Like all Mohawk Via promotions before, Mohawk Via Printing and Paper is educational and useful. “Mohawk Via Printing and Paper demonstrates how Mohawk Via can handle high-end imagery such as fine art and critical photography. The promotion also has an FAQ section about the paper itself and printing tips to maximize the paper’s potential,” says Jane Monast, Director of Communications, Mohawk Fine Papers.

Mohawk Via Printing and Paper incorporates a handy list of Mohawk Via’s 35 shades and 7 finishes, as well as a Mohawk Via envelope chart. The promo was printed by Primary Color, Los Angeles, CA, using a 20 micron Staccato screening.