The Eco Rush is On

The paper industry has heard the cry for eco-friendly practices loud and clear. There is much opportunity for the paper industry to provide products and services that lessen the negative impact of the industry's activities on the environment.

Over the past couple of years two environmentally beneficial initiatives have taken hold in the paper industry, Forest Stewardship Council (FSC) certification of forests and renewable energy. Both of these initiatives provide substantial benefit to lessening the impact of paper manufacturing and distribution on the environment. What I find intriguing is that both of these initiatives are voluntary and can be economically beneficial to the companies supporting these programs.

Briefly FSC certification, with the consumers support, increases demand for FSC products and therefore adds value to these products throughout the manufacturing and distribution channels. Renewable energy and most commonly wind power offer an opportunity for companies to purchase Renewable Energy Credits (REC) that in effect subsidize the growth of renewable energy production, more wind farms, etc. Purchasing REC also adds value to a company's marketing profile and reduces quantifiable amounts of carbon from our atmosphere.

FSC and REC represent two programs which provide significant environmental benefits, significant economic benefits and for those of you preferring less government regulation the programs are 100% voluntary by industry. Consumers are the driving force behind this movement. If you are interested in seeing these and other beneficial environmental steps move forward support companies and products that support these programs. You might find yourself amazed at the power the consumer has today. Company executives are listening in unprecedented numbers.