Neenah Paper Announces Plans for Acquired Brands

Last week Neenah Paper made some initial announcements about the future of the brands they have acquired in the Fox River Paper / Gilbert Paper acquisition. Neenah Paper is moving quickly to inform the markets of its decisions regarding brands to minimize the anxiety and questions surrounding this subject.

Here's the gist of the news

Writing Papers

Neenah intends to continue and fully support with promotional materials; Neutech, Fox River Select, Capitol Bond and Gilbert Cottons.

Neenah will offer for the foreseeable future without promotional materials; Fox River Bond, Correspond, Chadwick Cotton and Gilcrest.

Translucent Papers

Neenah intends to consolidate the four brands of translucent now in the combined companies. The brands are; UV Ultra II, UV web, GilClear and Clearfold. No further announcement of brand names has been made as of this date. The strategy is to consolidate into a premium brand and an economy brand.

Text and Cover

Neenah intends to continue and fully support with promotional materials; Starwhite, Coronado, Sundance, ESSE, Oxford and Howard Linen.

Specialty Brands

Neenah is contemplating how to position and how to move forward with; Crushed Leaf, Valley Forge, Parchment, Voice, EverGreen, Gainsborough and Teton. They state they will "extract the strengths moving forward" from these brands and position them appropriately.

Brands to be discontinued

Neenah plans to stop producing Realm and Confetti.

Neenah promises to make its intentions known to the market and pledges to announce further changes 3 to 6 months into the future informing the marketplace of substantive changes.