Get Ready SFI is coming in a Big Way!

The Sustainable Forestry Initiative (SFI) is coming to a market near you. SFI is a non-profit third party independent sustainable forestry certification organization dedicated to certifying sustainable forestry practices in North America.

These folks have been in existence since 1995 and until now have been quietly working to protect N. American forests. They currently have 130 million acres certified as part of their program. A growing number of supply chain participants across the continent of which The Paper Mill Store is working towards joining with a hopeful certification date of the end of this month December 2007 is making it easier to purchase and specify SFI paper and envelopes.

SFI has committed to a multi million dollar advertising campaign targeting the major cities of N. America. Over this past Thanksgiving holiday week I found myself on a plane headed towards New York City, reading the NYT. I saw a large ad touting SFI. Upon landing and walking around Manhattan I saw numerous bus stop and telephone booth signage advertising SFI. SFI has been a sleeping giant and according to their President & C.E.O. Kathy Abusow those days are over. Kathy reported to me that SFI intends to get their message out to the marketplace and help to build demand for SFI certified wood products. This is the only forest certification program targeted at the specific needs and circumstances of N. America's forest which are largely made up of patchworks of privately owned land.

Keep your eyes and ears open as you are going to hear a lot more about this important organization.