Business Case for Sustainability

I'd like to introduce those of you who are not familiar with "The Business Case for Sustainability" to its author, Bob Willard. Bob's take on sustainable business practices is extremely refreshing. Not speaking for Bob but from my perspective I summarize his presentation as one showing the upside of the economics for running your company in a sustainable manner. Bob addresses Wall Streets take on green companies.

Bob Willard

What's great about this approach is that it gets two divergent camps of people working together towards the goal of cleaner and greener business practices. Bob's clear and plain spoken presentation is stunning in its simplicity and laser guided in his approach. He teaches you how you can make your own economic based case for sustainable business practices.

Be sure to visit Bob's site and watch his trailer video as it will give you a very clear overview of hiw process and how he thinks about sustainable business.