Pulp Faction

Tuesday, July 29, 2008

Zoom function - A bug's eye view

We've been working very hard to create a paper buyer experience far superior to anything else you get a chance to try. A part of that experience is doing the best we can to make sure you get the exact paper you want. With the knowledge that all paper is not created equal and that paper surface varies significantly from grade to grade we've created a super zoom function to let you get your eyeballs right down onto the paper to see what it will look like when you're holding it fresh out of the box.

When you visit one of our product pages you will see a standard sized photo as depicted below. These are nice enough photos but at this size they still leave the viewer wondering what the real surface of the paper looks like.




Just one click of the image or on the "See Close-up Paper Surface" hyper link and POW...you are taken right down to the paper's surface.










This image below shows you just how close you can get to not only see the paper's surface but to really get a good understanding of how its looks and perhaps how it feels.
Zoom Image

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Saturday, July 26, 2008

ColorMates cardstock made with 100% wind power

Our sister company, WorldWin Papers, has recently begun manufacturing its flagship cardstock line ColorMates using 100% wind power through the purchase of wind power credits certified from Green-e. This is a very positive step forward as this is the only card stock line for the hobby and craft industry that has taken such a positive position using renewable energy sources.

We have now just redesigned the ColorMates page to show off these beautiful 144 colors all on one page making it "Easy" to find the perfect color for your project. ColorMates is the leading mono-chromatic line of smooth card stock used by scrapbookers and paper crafters throughout the world. Renowned for its flawlessly pigment dyed colors, its fabulous folding characteristics and precise clean cutting qualities unmatched by other card stocks.

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Tuesday, July 22, 2008

Royal Linen offers an extraordinary paper with great eco-benefits


We're happy to have a huge offering of Wausau Paper's Royal Linen line of paper and envelopes. I think this is one of the best values in paper. Royal Linen, as the name implies, has a really beautiful linen pattern on the surface. This is something you normally have to pay a lot for in other premium papers.



Royal Linen is a Forest Stewardship Council (FSC) certified paper. As if that's not enough the paper also uses 30% post consumer waste. I've written in past blogs about the benefits of recycled paper. Briefly, less land fill used, less energy used, less water used. As well I've talked about the importance of FSC paper. While FSC is important because it sets and monitors standards for FSC forests, ensuring the forests with the FSC certification are responsibily managed to best benefit the environment and the people living in the area of the forest. One of the unspoken benefits is the fact the FSC helps to keep well managed forest profitable. The importance of a profitable forest is that it remains forest and is less likely to fall victim to development. Nothing kills a forest faster than when it becomes a golf course or a huge housing development.

Its important to support manufacturers that make an honest effort to lessen their environmental impact. The offering of Royal Linen does exactly that and uses less natural resources and protects well managed forests through its use of FSC fiber. Not only that, but its a grea paper that looks fantastic and performs well on press and in desktop applications.

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