TIP 06
SET YOURSELF APART WITH VARIABLE DATA PRINTING (VDP)

Also known as data-driven, targeted or one-to-one marketing, Variable Data Publishing (VDP) has emerged as a key enabling technology that automates the production of unique, relevant communications that resonate with recipients and motivate them to take action.

There are different levels of VDP:

• Basic campaign: Variable copy and graphics
• Enhanced campaign: Variable copy, personalized images, maps, charts and graphics
• Advanced campaign: Personalized e-mail with personalized imagery and personalized URL (landing pages), mobile phone offers
  

For more helpful direct mail tips like this, you can listen to PaperSpecs' recent Webinar "Direct Mail Dynamics," which is presented by Trish Witkowski of FoldFactory.com and sponsored by Neenah Paper.

For more folding ideas, tools and resources, visit foldfactory.com.