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Eco Logo Usage Guidelines

Add value to your print projects with third-party environmental certification logos

Third-party environmental certifications can strongly augment your clients' marketing messages, enhancing their overall image and increasing demand for their brands. Yet you need to understand and follow very specific guidelines when using these trademarked certification logos.

We've done the research

We support green design practices and your use of eco logos, and we are happy to provide guidance for proper logo usage. We recommend getting final approval from these organizations directly to make sure your logo usage is within guidelines.

You take the credit

You'll be the expert and the go-to person when you know how to maximize your client's environmental message with proper eco logo usage.

eco logo usage at The Paper Mill Store
FSC logo

When you purchase FSC papers and FSC envelopes from us, you can print the FSC label directly onto your project to promote the environmental qualities of the paper. The FSC Chain of Custody must be maintained for you to print the FSC label, the initials "FSC," or the phrase "Forest Stewardship Council."

The FSC trademark identifies products which contain wood from well managed forests certified in accordance with the rules of the FSC, ensuring that people, wildlife and the environment benefit from the forestry practices. Learn how to use the FSC Label.

SFI logo usage guidelines

When you purchase SFI-certified papers and envelopes, you can print the SFI label directly onto your project to promote the environmental qualities of the paper. The SFI Chain of Custody must be maintained for you to print the SFI label, the initials "SFI," or the phrase "Sustainable Forestry Initiative."

The SFI label ensures that a paper's fiber came from certified forests or was sourced through SFI's rigorous fiber sourcing program. This helps consumers identify and give preference to products from well-managed forests. Learn how to use the SFI Label.

Recycled paper symbol from The Paper Mill Store

When you purchase recycled paper and envelopes from us, you can print the recycled paper symbol directly onto your projects to promote the environmental qualities of the paper.

Recycled paper is considered less harmful to the environment because less virgin fiber is used, thereby reducing tree harvesting, water usage, energy consumption, emission of greenhouse gases and pollution. Learn how to use the recycled paper symbol.

Green Seal Logo

When you purchase Green Seal-certified paper and envelopes, you can print the Green Seal logo directly onto your project to promote the environmental qualities of the paper.

Green Seal papers and envelopes certified to the GS-7 Printing and Writing Paper Standard are either: A. manufactured with a minimum of 30% post consumer waste (PCW), or B. manufactured without chlorine or chlorine derivatives. Learn how to use the Green Seal logo.

Tree Free Paper at The Paper Mill Store

When you purchase tree free paper from us, you can print The Paper Mill Store's tree free logo directly onto your projects to promote the environmental qualities of the paper. Download our tree free logo.

Some paper uses alternative sources of fiber, the most common being the cotton fiber found in fine stationery and other premium grade papers. In this sense, purchasing cotton paper and any non-wood fiber paper helps save trees and better manage forests.

Renewable Energy papers at The Paper Mill Store

When you purchase paper made with renewable energy from us, you are entitled to make a statement such as "made with renewable wind energy" as well as print The Paper Mill Store's renewable-energy logo. Please be diligent in the accuracy of your statements.

Paper made with renewable energy provides cleaner air, moves us towards energy independence and helps to limit greenhouse gasses associated with climate change. Download our renewable energy logo.

Green-e.org Logo

Look for Green-e certified papers, which are made with renewable energy. Learn more about Green-e.

Soy ink printing at The Paper Mill Store

When you print on envelopes using our Envelope Printing Store 24/7, you can print the Soy Ink logo directly onto your project to promote the environmental qualities of the envelope printing.

Printing with soy ink is considered more beneficial for the environment because the ink is: low in Volatile Organic Compounds (VOCs), safe, sustainable, made from a renewable resource and more easily stripped from paper during the de-inking and recycling process than petroleum inks. Learn how to use the Soy Ink logo.

Process Chlorine Free Paper at the Paper Mill Store Totally Chlorine Free Logo

When you purchase paper certified Processed Chlorine Free (PCF) or Totally Chlorine Free (TCF) by the Chlorine Free Products Association (CFPA), you can print the respective logo directly onto your project to promote the environmental qualities of the paper.

Most paper mills protect water quality through a variety of chlorine-free manufacturing processes. Some of these include using chlorine compounds for bleaching, which greatly reduces the environmental impact but doesn't completely eliminate it. PCF paper contains recycled fiber and no chlorine or chlorine compounds were used in the papermaking process. TCF paper is manufactured entirely of virgin fiber and no chlorine or chlorine compounds were used. Learn how to use the Chlorine Free Logos

Carbon Neutral at The Paper Mill Store

When you purchase CTI Paper USA's ASPIRE Petallics metallic paper, you can print CTI's Carbon Neutral logo directly onto your project to promote the environmental qualities of the paper.

To help protect the environment, companies, such as CTI, elect to offset the energy and carbon dioxide emissions created when making their paper. The carbon offset credits these companies purchase are used to support alternative renewable energies which don't generate CO2 (wind, solar, geothermal, biofuel), carbon sequestering projects (planting trees, not tilling soil) or other CO2 reduction projects.
Download CTI's Carbon Neutral logo to print on ASPIRE Petallics.

As founder of The Paper Mill Store, I believe that environmental responsibility is a multifaceted effort, and as a company, we are doing our best to make sustainable, smart choices. We use 100% wind power to meet the electricity needs of our company; we offset 100% of the carbon produced by our outbound shipping; we offer FSC papers, SFI papers and recycled papers and we are FSC & SFI Chain of Custody certified.

In addition, we actively seek ways to reduce our energy usage and utilize more and higher percentage recycled materials in our packaging. We also encourage our suppliers to offer more recycled paper and to employ more energy saving processes, while continuing to provide you, our customer, with the best paper choices possible.

As a long-time paper company executive, I take environmental and sustainability issues seriously, and I am personally very proud of our industry’s (and our) voluntary efforts to make more environmentally responsible choices and to make real substantiated changes in our collective business practices. I hope you find the information on sustainable paper helpful, and I wish you the very best in pursuing your own environmental goals.
- Brian Cowie, C.E.O. and Founder