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Marketing Platforms

November 28, 2012

Pay Per Click and Direct Mail Complete Each Other

Using Pay Per Click (PPC) all by itself is like setting a trap without any bait. You might catch something, but not nearly as much as you should. When you combine direct mail postcards with PPC, you get a complete marketing strategy that maximizes your ability to catch new leads. Direct mail marketing sends prospects online where your PPC ads are waiting to draw them to your site. Voila!


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Color Swatches

March 28, 2012

Dyeing for Good Color

Eggs might not be the only thing you are looking to color this time of the year and for some of you, eggs might be the last thing that you have on your mind when it comes to color.


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Living Green

November 9, 2011

How Green Is Your Machine?

Environmental issues are on most everyone’s mind today. It has become impossible to ignore the affects that our everyday lives have on the planet. Therefore it’s important to understand the environmental impact of what you do or don’t do.


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Family Photos

October 19, 2011

Will Your Family History Survive in the Growing Digital World?

"It may sound old fashioned or time consuming to keep printed photos in our fast-paced, digital world. Yet, those photos and stories may inspire a young person to align their life with the family history, or set their sights on new directions they’d like to see the family legacy grow."


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Brick Wall

June 7, 2011

Hitting Brick Walls? Try Turning Around

There are softer objects to hit your head against than brick walls. Sam Harrison is an expert at exposing cleavor common sense ideas on how to get over the hump, break the block and move your projects forward in 5 easy steps.


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Lance Corporal Celotto

May 10, 2011

A Big Thank You From Our Troops

"I am asking everyone who reads this article to send an item or items to our troops at the address provided here. As little as one tube of toothpaste or as many as 500 tubes — anything will help."


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Arturo Colors

April 19, 2011

600 Years of Italian Fine Art Paper

Young designers are finding value in Old World papermakers like never before. Magnani of Italy bridges the gap between old world and new design with an elegance not often seen in today's paper world.


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Resume

March 29, 2011

Why you Need Resume Paper

Maybe you already have a great resume that's ready to send out instantly with the click of a mouse. If so, use it to its fullest potential by also printing it out on good quality paper.


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Folds

February 23, 2011

Confessions of a Folding Fanatic

Bored with your folding options? Sick of agonizing over how to properly layout graphics for your folded projects? Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com and can help!


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Moving Postcard

January 25, 2011

Social Media? How About Handwritten Media?

Being an avid user of social media, I can't deny the effectiveness of making business connections via Twitter, blogs and the like. However, I believe staying connected with clients and prospects also requires a more personal approach: handwritten communications. Over the years, I've personally experienced how handwritten or personal correspondence can positively impact a small business.


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Postcard

January 4, 2011

10 Elements of a Successful Postcard Design

You are an expert at what you do, but it takes more than a great product or service to make a successful business. By creating and mailing postcard campaigns for over 43,000 clients, PostcardMania, a full-service marketing firm, has turned the art of marketing into a profitable science. Clients trust us because we know what works to bring in more leads — and we're sharing our knowledge with you for free!


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