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Gap 2008 Annual Report
Title: Gap 2008 Annual Report
Design: Gap, Inc., San Francisco, CA
Paper: Mohawk Superfine, Smooth Ultrawhite, 100 cover, 100 text
Production Notes: Cover: 3/2 (match gray + match blue + black). Text: 8/8 (2 special mix cool grays for duotones). All UV inks.
Printing: Earth Thebault, Parsippany, NJ
Gap was founded in 1969 and is described in the annual report as being "modern," "clean," and "revolutionary." The design of the annual report can also be described as clean. The gray numbers of the founding year adorn the cover surrounded by white space and a short title in the corner. The back cover mirrors the front with the year 2009 in blue. The inside pages are adorned with cool gray duotones and rich color photography. The soft, luxurious surface of Superfine is a key element of the design and speaks to the clean, classic look of Gap.
About Superfine: There’s no other paper so soft, so luxurious. The silky hand feel of Mohawk Superfine makes it difficult to put down. Superfine inspires great design, and with its extraordinary print quality, you'll want your words and images to live on this sheet. Enjoy the soft palette of whites, which provides an ideal canvas for truer richer colors, and feel good about using Superfine as it's made with wind power and available in 30% PCW recycled options. Chosen by designers for its superb formation, archival quality and timeless appeal, Superfine should be your choice, too.
Production Applications: Commercial Printing, Copiers, DI Presses, Inkjet Printers, Laser Printers, Offset Lithography
Recommended Uses: Annual Reports, Fine Art Prints, Booklets, Brochures, Bulletins, Business Proposals, Corporate Identity Communications, Direct Mail, Flyers, Identity Kits, Invitations, Newsletters, Packaging, Personal Correspondence, Promotional Inserts, Reports, Stationery