NEENAH PAPER ANNOUNCES CLASSIC® PAPERS BRAND REFRESH –

with a chance to win a classic new car

from Neenah Papers

Many designers can attest – making a final paper selection is often overwhelming and time consuming.

But Neenah Paper is proving that it doesn’t have to be. The premium paper company updated and simplified the paper selection process by refreshing all four of its CLASSIC® Papers brands, including CLASSIC CREST®, CLASSIC® Linen, CLASSIC COLUMNS® and CLASSIC® Laid Papers.

The newly updated CLASSIC brands provide a simplified platform of premium papers that are complete, consistent and compatible. The revision focuses on these key components:

• Ten common colors are now offered across all six paper finishes common to the four CLASSIC brands. These additions allow each brand to work seamlessly together to deliver countless design alternatives and combinations.
• Digital printing papers expanded across all finishes in the 10 common colors. This makes the CLASSIC Digital Papers the most expansive offering in the marketplace.
• Common green certifications across all four brands – FSC® certified, Green-e certified and made Carbon Neutral Plus. Recycled papers are made with a minimum of 30 and 100 percent post-consumer fiber, and are Green Seal™ Certified.
• Heavier cover weights featured across all 10 common colors.
• Two NEW finishes – Eggshell and Stipple – added to the popular CLASSIC CREST® brand.

“The CLASSIC brands have the strongest brand recognition in the marketplace,” said Kathy Kemps, senior brand manager for Neenah Paper. “This revision not only makes the offerings more practical for today’s premium paper use, but also simplifies the offering – taking our customers’ favorite papers, updating them and making them easier to access.

To help celebrate the CLASSIC revitalization, Neenah launched the CLASSIC® Papers Treasure Contest, offering designers and printers the chance to win a classic new car. The contest runs Oct. 3, 2011 – April 30, 2012. To enter, employees of printers or designers who are supplied with CLASSIC Papers from Neenah can visit www.NeenahPaper.com/Treasure and submit projects that incorporate CLASSIC Papers. The “Perfect 10” winners will be selected from the entries, among which will be a Grand-Prize Winner and nine finalists. The Grand-Prize Winner can choose from a 2012 Ford Mustang, a 2012 Volkswagen Bug or $15,000 cash, and each of the remaining nine finalists will win $500.

ABOUT NEENAH PAPER

For more than 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC®, ENVIRONMENT®, STARWHITE®, NEENAH® and SUNDANCE®, as well as a host of other fine paper with an ever-expanding digital paper offering preferred by graphic designers and printers. Neenah has created relevant, useful tools that empower customers when they want it and the way they want it including the new Neenah Paper Cabinet.