Press releases are one of the most economical devices you can employ to achieve effective promotion.

The key to writing effective press releases is in your ability to portray an event, action or product in an interesting and truthful manner that provides a media outlet with valuable content. Writing a newsworthy press release is easy when you understand the business, event or product that you are promoting and it is aligned with public interest. 

Eco topics and ideas

If you live in an area where electrical power and clean air are hot button issues, you would want to use a press release to extol the benefits of your choice to design your project using wind power paper or carbon neutral paper as an illustration of your support for these key local issues. Your PR efforts will be most effective if you can tie in other environmental initiatives your company is undertaking such as purchasing carbon offsets to create carbon neutral shipping, using wind power for all your electricity needs or educating employees on sustainable practices.

Eco press release tools

The opportunities to focus on specific environmental issues are many and concern such things as landfill space, clean water and well-managed forests. The key is to promote how you or your client is addressing these important issues and how you're committing to sustainable practices. You can easily buy eco papers that focus on many different environmental issues.

• Press release examples
• Media interested in sustainable graphic design

Proper logo usage is a very important topic that you must understand when promoting sustainable design. We provide guidance for proper logo usage, but you must always take responsibility to ensure that you are within the guidelines outlined by the owners of trademarked logos and within those guidelines set forth by government agencies that oversee trade practices.

• How to use eco logos

Download our Eco Paper Design Resource Pack and use our information whenever you need it.