Leatrice Eisman's landmark work - commissioned by the experts on commercial applications of color at Pantone - goes well beyond basic color theory to graphically illustrate the emotional impact of individual colors, color combinations, and essential color design elements and motifs.

When you read "Color: Messages and Meanings" you will see example after example of designs implementing effective color combinations.  Examples that provide the reader with an intuitive feel for effective color communication: how to establish mood and draw the viewer in through powerful color applications.

This is a well known and highly regarded tool for graphic designers - truly an indispensable and useful companion to creating great graphic design. 

Not only is this book filled with theoretical and practical information but its photography is outstanding. You will see some of the best product packaging and most creative design work from this past year displayed throughout the many beautifully printed pages of this gorgeous book.

As the latest edition of a continuously updated work, this book contains all new photos and examples, showing loads of practical, current examples of color usage in the real world to fully ground the discussion of color theory.

You will thumb through hundreds of color combinations with illustrations and examples. You will see examples of how some of the largest and smallest companies have used color to promote their messages effectively.

And it is precisely this combination of design and business examples that makes this book such an effective business resource and so helpful in supporting your color strategy decisions and educating your clients beyond picking their personal favorite color for their next logo.

By using color to carry your message deeper into the psyche of your readers, you'll more powerfully create the appropriate emotions within them.  This is the essence of great design and effective marketing.   

And you'll find that this books contains everything you need to utilize color communication theory including color charts for converting Pantone solid colors into CMYK (four-color process) formulas, making it an important tool for every graphic designer.   

The information in this book is supported by Pantone - meaning that this is not only a beautiful book on design theory and practice, it's also an accurate and officially endorsed reference work.  Get your copy today

Not sure if this is the book, for you, see our other resources for designers and graphics professionals. Or view some of our specific tools and resources designed for Wedding Professionals