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Wausau Paper's New Print Promo a Guide to Corporate Sustainability Reporting
Wausau Paper’s latest print promotion, “The Art of Sustainability Reporting,” offers companies information, best practices and inspiration for producing effective corporate sustainability reports (CSRs). CSRs are an increasingly popular way for companies to share information with shareholders and stakeholders about the progress they are making on economic, social, philanthropic and environmental goals. Wausau Paper compiled the best data and research on sustainability reporting from leading authorities on the subject, including the Global Reporting Initiative (GRI), KPMG, the Forest Stewardship Council (FSC), Green Seal™ and the Sustainable Investment Research Analyst Network (SIRAN), into a valuable and practical reference guide to corporate sustainability reporting.
The Art of Sustainability Reporting
“The Art of Sustainability Reporting” is printed on Wausau Paper Royal Fiber and Royal Resource. “We have seen an increase in demand for our papers for sustainability reporting and we saw an opportunity to share some of the industry’s best practices with others that are just starting their first venture into sustainability reports,” said Jeff Fox, director of marketing for Wausau Paper. “At Wausau Paper, we believe it is our responsibility to help our customers produce not only beautiful, but effective and environmentally-conscious printed pieces. Our wide range of sustainable paper products are perfect for your next CSR.”
From executives to CMOs to graphic designers and printers, anyone responsible for sustainability reporting or producing a CSR should read “The Art of Sustainability Reporting.” Featuring case studies of Fortune 500 companies, the print promotion is designed to fill readers with new ideas about CSRs and the many opportunities they present. Readers will learn:
- The difference between the commonly confused annual report and CSR
- The ingredients of a sustainability report
- Reasons to produce a CSR
- How CSRs can enhance the triple bottom line: planet, people and profit
- What readers want to see in CSRs
- What green washing is and how to avoid it
- How often CSRs should be produced
- Tips for producing both digital and printed CSRs